My Social Database provides produces lists for marketers and other organisations that are interested in fortified data. Their systems produce new databases on a daily basis that analyse twitter accounts, which are finally categorised by branch, profession and industry. Through the use of advanced algorithms, they can read worldwide twitter-data which are analysed using their unique systems and formulas. All lists are based on real-time data and are used for (international) marketing campaigns and twitter emails. It’s a clean, bot-free, database that consists of a custom-made list of your people of interest. Approach By following all the developments in My Social Database, we managed to distribute press releases filled with new and relevant information to the right journalists and bloggers. In this way, we created new leads for My Social Database while our press releases yielded new contacts and clients. Result Various online publications in national and international media, potential new clients and contacts for My Social Database.