Stromma, previously known as Canal, is an Amsterdam-based shipping company that ensures that tourists can view the city from the canals. They are front-runners when it comes to sustainability and innovation; a diesel boat turned electric; some boats run on hydrogen and of course they have been awarded all Green Keys labels. Approach There are countless moments that Fair Focus was able to assist Stromma in PR, ranging from a campaign to celebrate their 30-year existence, to the yearly ‘tulpen-lobby’ for citizens living along the canals. Result Fun and relevant free publicity; ranging from the Stan Huygens Journaal connected to the Telegraaf, to a great article in the Parool, AT5 coverage and interviews with the Vaarkrant. And countless more.